“Ethical investment” and “ethical banking” which become more and more popular in Europe and in the world are the reaction and a form of the discontent of the people and businesses from the market behavior of the traditional banks, especially after the global financial crisis.

Ethical banks are not engaged in speculative trading with financial instruments.

In ethical banks maximum ratio between the highest and lowest salary is 7-1 and to ensure transparency in the management of salaries ethical banks annually publish the salaries of their employees.

The initiators of ethical banks believe that money should continue to perform their function of legal tender but not to be converted into goods – a subject of speculative trading on financial markets.

Unlike traditional banks, in ethical banks the interest rates are very low. In some ethical banks depositors refuse them voluntarily or they are simply removed, and realized thus profits are used to finance projects with high public importance and in the interest of society as a whole.

The aim of the crediting is to finance at first place projects that benefit the whole of society which is a new paradigm, a new model of thinking in the banking sector.

The business model of ethical banks is based on the concept of supporting the implementation of innovative business ideas and social innovation with positive consequences for the society. In practice, the ethical banks are some kind of economic and social “incubators” operating on the basis of moral principles.

Ethical banks do not contribute financially to political parties and adhere to the principle of political neutrality.